Launched in 2017, CoastWise Session IPA is a new beer by San Diego, CA-based Coronado Brewing Company in collaboration with San Clemente, CA-based Surfrider Foundation, a non-profit organization dedicated to the protection of the ocean. Added to Coronado Brewing’s core line-up, available in 19 U.S. states and 12 countries, a portion of the proceeds of CoastWise will support Surfrider Foundation’s mission. The packaging for the beer was designed by San Diego-based MiresBall.
MiresBall chose the name CoastWise for its meaning, “following the coast,” which gives a nod to both brands. Created by MiresBall Associate Creative Director Miguel Pérez and Senior Designer Shawn Ritzenthaler, the packaging features playful lettering and an illustration inspired by a sea-protecting Poseidon, giving the can a whimsical aura.