The Wilkes’ wanted to make sure there were no gaps in the customer experience at Glass. Custom cleaning cloths, lens cleaner, and appointment reminder mailers were just part of the personalized experience. Each pair of glasses also comes with a card signed and dated by the employee who cut their lenses by hand.
品牌：Services Branding & Collateral（销售服务类）
行业：Category Boutique Retail（精品零售）
Classic and Simple, yet Rebellious
Glass Optical has had a very clear goal from the start: Offer the best product, environment, and service that Dallas has experienced from the optical industry. Rather than opening up shop in one of the many expensive retail strips in the city, the Wilkes family chose to stay at home in their neighborhood of Oak Cliff, where high-end boutique shopping is not the norm. This investment in community and neighbors is authentic to who Glass Optical is.